What this business looks like
What you need to invest
| Item | Cost |
|---|---|
| Pressure washer (electric starter) | $150-350 |
| Surface cleaner attachment | $40-80 |
| Hose (50ft minimum) | $25-50 |
| Cleaning solution/detergent | $15-30 |
| Safety gear (goggles, boots) | $25-50 |
| Marketing materials | $15-30 |
| Total | $270-590 |
From zero to your first customer
Get equipped
Start with a 2000-3000 PSI electric pressure washer. They are cheaper, quieter, and powerful enough for residential work. Add a surface cleaner attachment -- it makes driveways 3x faster.
Practice on your own property
Wash your own driveway, sidewalk, and house siding. Learn the right distance, angle, and pressure for different surfaces. Take before/after photos and video.
Price your services
Driveways: $100-200. House siding: $150-300. Fences: $100-250. Decks: $100-200. Price by the job, not the hour -- experienced operators finish faster and earn more.
Post before/after content
Those before/after photos are marketing gold. Post on Nextdoor, Facebook Marketplace, and local community groups. Pressure washing content is oddly satisfying -- people love sharing it.
Book your first 5 jobs
Offer an intro rate to get reviews. Do exceptional work and ask for Google/Nextdoor reviews after each job. 5-star reviews are your best long-term marketing investment.
Bundle and upsell
Offer driveway + sidewalk combos, or whole-house packages. A full exterior wash (driveway + house + deck) can be $400-600. Bundling increases average job value.
What to charge
Standard 2-car driveway wash. Takes 30-60 minutes. Most popular service.
Full house siding wash (soft wash for vinyl). Higher revenue per job.
Driveway + sidewalks + house + deck/patio. Premium package with best margins.
Ready-to-use marketing materials
Copy these templates, fill in your details, and start marketing today. Every template is tested and proven.
Before/After Flyer
YOUR DRIVEWAY CALLED. It WANTS TO BE CLEAN. Professional pressure washing: ✓ Driveways from $100 ✓ House siding from $150 ✓ Decks & patios from $100 FREE ESTIMATES Call/Text: [Your Phone] See our before/afters: [Your social handle]
Nextdoor Post
Hey neighbors! I offer affordable pressure washing in [Your Area]. Driveways, sidewalks, house siding, decks -- you name it. Check out these before/after photos [attach]. DM me for a free estimate! First 5 customers get 15% off.
Estimate Script
"Hi, thanks for reaching out! I'd love to give you a free estimate. Can you send me a photo of what you need cleaned? For a standard 2-car driveway, I typically charge $[X]. I can usually get you scheduled within the week."
Leave-Behind Card
Noticed your driveway/sidewalk could use a refresh! I just finished a job nearby and have availability this week. Driveways from $100 • Free estimates Text [Name] at [Phone]
How to scale from 1 to 20 customers
Growth Strategies
- Film your work -- pressure washing videos go viral on TikTok and Instagram
- Add soft washing service for roofs (lower pressure + chemicals) at $200-500 per job
- Target commercial clients: storefronts, restaurant patios, HOA common areas
- Offer seasonal contracts -- quarterly washing for $X/year keeps income steady
- Partner with real estate agents who need curb appeal before listings
Pro Tips
- Never pressure wash at full power on wood -- you will damage it
- Always test on a small hidden area first
- Work top to bottom on vertical surfaces so dirty water flows down
- Protect plants near work areas with plastic sheeting
- Weather matters -- avoid washing right before rain or in freezing temps
Marketing Asset Pack
Everything you need to start marketing today — no design skills required.
- ✓ 5 Instagram posts, ready to download & post
- ✓ 3-slide "What We Clean" carousel
- ✓ Print-ready flyer & door hanger
- ✓ Professional pricing sheet
- ✓ 7-day launch calendar with actual captions